Wednesday, November 2, 2011

Backlinks: Where, How and WHY??

You may have seen the ads, heard the phrase, and even got the jist that these things MUST be important!


What they are, in a nutshell:
From Wikipedia, the free encyclopedia

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.


A backlink is ANY link to your page, on ANY other website or page. This includes: Comments left on other blogs, articles, Facebook, NAME it!

What matters however, is the value of the links, and this is where it gets tricky! From the initial description, one would be tempted to drop ones site wherever they can. The algorythms involved in valuing a link is FAR beyond my capacity, so I've shortened it down to "backlinks for a dummy"...THAT I can handle!

Key factors determining backlink value:
  • The content of the site your link is on MATCHES the content of your link.
  • The anchor text of your link is RELEVANT to that of the landing page, and the site the link is ON.

PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.

 In ENGLISH please.....
You want links on HIGH value sites (High PR + Alexa)
You want those to link with ANCHOR TEXT relevant to your keywords and content.
You want the linked page to be relevant to the site it is displayed in.

You cannot drop off your link in a comment on every blog known to man, that says "Visit me HERE!"
Now I have a link with "Here" as a keyword.

A better way?

I SHOULD leave comments on HIGH PR sites relating to family and blogging, and link it like this:
Check out my Diaper Cake giveaway!
Now I have a keyword! 

Cindy Andrzejewski Owner, Cute-Ecakes
Tel: (888) 300-3708

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Melissa + Tiffany @ Home Grown Families said...

I would prefer a blogger reaches out to me and asks for an exchange or something like that.
Comments are for your take on what I wrote~ not a place to piggyback off my hard earned STAT's~ no matter how meager they are. But, of course, that is just my opinion! :)))

Tonya said...

I love all the info! I've learned so much from your site already!