Sunday, August 28, 2011

Lets talk about Alexa BABY!

Lets talk about you and me....
Lets talk about all the good thing and the bad things that could be...

The mother of website ranking, Alexa.com, is a kind of double edged sword.

On one hand, promoters will often view a websites Alexa stats as a basis of traffic, and the probability that their product will get proper exposure.  There are some great tools on Alexa, such as Search Analytics, that will offer both the website owner, and promoters, the opportunity to see which keywords are leading to the site, how strong the competition is for these keywords, and who is advertising under these keywords.


Understanding how these keywords will affect your traffic, and advertising possibilities is the key. For example, above you will see that my highest impact keyword is diaper cakes. Although this is good, because I MAKE diaper cakes, you will also see that the query is relatively popular, and that the QCI is high. This means that there is a lot of advertiser competition for that keyword.

If you click on the keyword, you will land on a page that tells you the top advertisers under that keyword, and as you can see, my competition would be overwhelming.



The trick would be to play UP keywords that have a lower QCI, thus less competition!

The double edged sword? Alexa ONLY tracks visits from those who have the Alexa toolbar installed. If your site is geared towards a niche whose audience may not have such a toolbar, i.e. the average surfer, your traffic and ranking will most definitely be skewed.

Most likely, bloggers, SEO and marketing specialists are the ones who have the toolbar. In addition to your normal viewer, to increase your Alexa ranking, you would need to draw the attention of THESE viewers. How? It is advisable to include articles now and then, that an marketing person may be interested in. (Like this one...:)

Adding a "Tips and Tricks" section for bloggers will also likely bring in some more of you Alexa targeted traffic. If you are struggling with an issue on Blogger or WordPress, and you find the solution...Publish an article about THAT under your tips and tricks section. Not only will you be saving your blogging buddies time searching for an answer themselves, but you will be helping out your own Alexa score in the process.

Lower rank = more advertising revenue.

Install the Alexa toolbar NOW! Your own time spent on your site will count as well!!!

9 comments:

LisaWeidknecht said...

Great article! Thanks for sharing it. I stumbled it and visited a couple other pages too!

Kristen said...

Awesome post! That clears so much up for me. I'm so glad I installed the toolbar last week. Stumbled also.

Kelli said...

Great post! I can use all the info I can get on this subject. I just started dealing with Alexa.
Stumbled.

Samantha said...

Alexa is SO huge- thanks for this!

Shemale Blogger said...
This comment has been removed by the author.
Ralph said...

Interesting... I've used Alexa for ages, but never actually got to checking search analytics. Wondering what it will show for my site.

I've stumbled this, should you want to stumble my post, it's here: laptop with built-in kitchen ;)

Tina Peterson said...

So, if I wanted to check either of my main blogs - how would I search. I have:

http://familyliteracy2.blogspot.com/2011/09/i-wish-i-would-of-had-steps4kids.html
or
http://holidaygiftsandmore.blogspot.com/2011/09/freak-o-spheres-best-ideas.html

The first one is very new after having my other blog toyed with by a reader w/ malware - I started up a new blog to get rid of it.

Thoughts? I'll give you a stumble - would love a stumble back. =D (see links above)

Tina "The book Lady"

Mama Luvs Books said...

New GFC, Twitter and FB follower. Stumbling your post. Would love the follow back: http://www.mamaluvsbooks.com

Teresha@Marlie and Me said...

Never knew about visitors needing the toolbar for the traffic to count thing. I was so lost as to why my ranking climbed by double. I have much work to do to get it back down. Thanks for all the info!